Better Business Writing

Better Business Writing

Better Business Writing, a 24-lesson textbook covering all aspects of business writing, is a collaboration between co-writers Dr. Tom McKeown and Carol M. Cram, M.A., M.B.A. If you are an college or university instructor, and have studied all of Dr. McKeown’s other books, you will find this text invaluable in providing hundreds of exercises for your students to improve their business writing.

Better Business Writing takes the student through the elements of clear, effective writing, from grammatical nuance and tone to writing ‘No’ letters, press releases and reports. It teaches how to eliminate common errors, use fewer words with greater impact, prepare dynamic letters for all business situations, and boost your success rate by promoting goodwill.

In order to help readers test their knowledge and improve their communication skills, Better Business Writing includes hundreds of practice exercises with answer keys.

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Table of contents

• Better Business Writing
  • Nouns and Verbs
  • Active and Passive Voice
  • Paragraphs
  • Pronouns
  • Subject-Verb Agreement and Point of View
  • Parallelism
  • Coordination and Subordination
  • Usage
  • Spelling and Punctuation
  • Grammar/Usage Review
  • Tone
  • Letter Structure
   
  • "No" Letters
  • Memos and Sales Letters
  • Collection of Letters and Complaint Letters
  • Request Letters and Application Letters
  • The Press Release
  • Style
  • Style Practice
  • Report Organization
  • Report Structure
  • Report Writing Practice
  • The Electronic Pen and Course Review