The Business of Communicating

The Business of Communicating

The Business of Communicating is highly recommended for any student of business communications. It expands what you will learn in Written Power ONline to cover the core business skills of the art of listening and of how to speak in public. Unlike many similar publications, it also covers some of the less tangible skills of modern business communications, such as running superb meetings, managing your time effectively, and communicating electronically.

The Business of Communicating is highly recommended for any student of business communications, especially those taking Written Power Online.

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Table of contents

• 1. The Business of Business Communications
  • The Contemporary Context
  • A Definition of Communication
  • The Purpose of Communicating
  • The Process of Communicating
  • The Qualities of a Good Communicator
  • Alternative Languages of Communication
  • Sending and Receiving Information through Language
  • Barriers to Communication
  • Business Communication Channels
  • Summary
  • Review
  • Exercises
• 2. The Business of Organizing the Writing Process
  • Introduction
  • Overview of the McKeown Method
  • The McKeown Method: A Close-Up
  • Review: the Process of Report Writing
  • Review
  • Exercises
• 3. The Business of Writing Memos
  • Reasons for Writing Memos
  • Memo Organization
  • Main Structural Features
  • Five Basic Memo-Writing Principles
  • Memo Checklist
  • Review
  • Exercises
• 4. The Business of Letter Tone and Format
  • Tone
  • Format
  • Review
  • Exercises
• 5. The Business of "Yes" and "No" Letters
  • "Yes" Letters
  • "No" Letters
  • Review
  • Exercises
• 6. The Business of Marketing Letters
  • Introduction
  • Persuasive Letters
  • Sales Letters
  • Press Releases
  • Review
  • Exercises
• 7. The Business of Writing Reports and Proposals
  • Introduction
  • Purpose
  • Audience
  • Organization
  • Layout
  • Summary
  • Review
  • Exercises
• 8. The Business of Listening and Speaking
  • Listening Theory and Skills
  • The Business of Speaking
  • Review
  • Exercises
• 9. The Business of Managing Meetings and Time
  • Managing Meetings
  • Managing Time
  • Review
  • Exercises
• 10. The Business of Getting a Suitable Job
  • Strategic Planning
  • Preparing a Resume and an Application Letter
  • Being Interviewed
  • Review
  • Exercises
• 11. The Business of Communicating Electronically
  • Introduction
  • The Telephone
  • The Computer
  • Review
  • Exercises
• 12. The Business of Writing Clearly
  • Definition of a Sentence
  • Recognizing Nouns
  • Recognizing Verbs
  • The Active Voice
  • The Passive Voice
  • Specific Diction
  • The Power Sentence
  • Paragraphs
  • Parallelism
  • Punctuation
  • Usage
  • Summary
  • Review
  • Exercises
• Index