Powerful Business Writing: Say What You Mean, Get What You Want

Powerful Business Writing: Say What You Mean, Get What You Want

Powerful Business Writing teaches you the three secrets to producing clear, professional communication. It includes test sections and reviews, with answer keys provided at the conclusion of each section. This text provides strong reinforcement of what you learn in Written Power Online.

Writing Clearly, the first section, teaches all the essential aspects of English grammar and sentence structure. It shows how to make all your writing clear, concise, and correct. Become known as an effective writer.

Understanding Your Reader, the second section, explains the psychology behind language and illustrates how anyone can use tone and word choice to convey an attitude of good will towards their reader. Learn how to get the reader on your side!

Organizing Your Reports, the final section, explains the “McKeown Method,” a unique approach to writing superb reports faster than most people could dream possible. Master writing reports in 50% less time.

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Table of contents

• 1. Writing Clearly
  • The Sentence
  • The Power Sentence
    • Recognizing Nouns
    • Recognizing Verbs
    • The Active Voice
    • The Passive Voice
    • Being Specific
    • The Power Sentence: Summary And Review
    • Punctuation
  • The Power Paragraph
    • Bridging Paragraphs
    • Developed Paragraphs
    • Transitional Markers
  • Section Review
  • Reference Books: Grammar
  • Answer Key
• 2. Understanding Your Reader
  • A Tone of Good Will
    • The You Attitude
    • The Positive Approach
    • The Human Touch
    • Summary of Tone
  • Letter Structure
    • Psychology Layout
    • Physical Layout
    • Non-Sexist Language
    • Summary
  • Answer Key
• 3. Organizing Your Reports
  • Introduction: The McKeown Method
  • The Core Sentence
    • Description
    • Other Uses for the Core Sentence
  • The Outline
    • Description
    • Other Uses for the Outline
  • Cue Cards
    • Description
    • Other Uses for Cue Cards
  • Non-Stop Writing
  • Editing
    • Editing for Grammar
    • Check Your Conclusions
    • Incorporating Visuals
  • Section Summary
  • Answer Key
• Index