Written Power outline
Written Power outline
Written Power is 12-unit course that provides you with the necessary business communication skills to write clearly, effectively and memorably. Spend just one week and become a much more powerful writer.
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Understanding business writing
Unit 1 focuses on thinking like your reader in order to better communicate your ideas. You’ll learn how to adopt a reader-centred approach that will maximize the impact of your business and technical writing.
Writing concise, effective communications
Unit 2 teaches you to write clear sentences. It provides a brief overview of basic elements of grammar, and teaches four techniques that will make your reader stand up and pay attention.
Unit 3 explains how to write concisely. You'll learn the art of writing and editing first drafts.
Unit 4 is your definitive guide to using punctuation correctly. You’ll learn how to use commas, semicolons, colons, dashes, hyphens and apostrophes. You’ll find out how many ideas readers like to encounter in each sentence, and how you can make that work to your advantage.
Using parallelism and creating tone
Unit 5 shows you how to use parallelism and paragraphing techniques to bundle your ideas into powerful units. This will help you impress readers with your thoughtfulness.
Unit 6 shows you how to create a positive, professional tone in all your correspondence, opening your reader's mind and heart to your ideas. The unit shows you how to create communications that take the reader's interests into full account.
Organizing your work for maximum effectiveness
Unit 7 teaches you the five key techniques for organizing memos and emails. It looks at the qualities of good memos and shows how to structure memos and emails.
Unit 8 teaches you how to add flair to all your daily correspondence. This includes making requests, registering polite complaints and organizing newsletters.
Striking a positive tone with a negative message
Unit 9 shows how to convey unwelcome messages as positively as possible, by being firm on the principle but soft on the person. You'll learn to write both the 'quick no' and the 'slow no' letter and you'll gain invaluable insight into how to reject complaints effectively and professionally.
Unit 10 shows you how navigate the emotionally tricky area of sales and collection messages by appealing to your target audience, stressing benefits, and, most importantly, taking the reader's point of view into proper account.
Writing excellent reports
Unit 11 shows how to write your reports in 50% less time. It describes the typical report writing challenges, and offers strategies to overcome them immediately. The main technique you’ll learn in this unit is the McKeown Method, an efficient and powerful procedure for handling any research and writing task that is unique to WrittenPower online.
Unit 12 shows how to organize reports perfectly. Drawing on the techniques of Unit 11, it will show you how to identify your “target audience.” You'll learn four ways to structure reports — descriptive, analytical, comparative and persuasive — and how to format your reports for maximum effectiveness.
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Feedback and added value
Written Power offers immediate feedback on what you have learned, as well as access to video and audio clips that reinforce your learning.
On completion of the course, you can complete the Graduation Assessment in Unit 12, and save your results for inclusion in your professional employee development file.
Why Written Power works
Written Power teaches an ethical approach to writing that takes the reader's best interests into full account. This approach distinguishes Written Power from writing programs that assume a writer-centered approach.
The principles taught in this course are drawn from the best practices of professional technical and business writers. Regardless of your writing background, learning these techniques will equip you to write at a very high level in any field or profession—whether you work in the public, private, or educational sector.
What Written Power customers say
"The Written Power online course is excellent. I found the learning process very easy, the program really impressed me."
"Your WPO program taught me to be concise and clear. As a writer, I found the program delighted, challenged, and confirmed my skill development. I immediately notice where the reader's view is prime, where warmth in words counts, and where organization makes a difference. You will find this little paragraph demonstrates my success."